Quality – We are Selling This!

Hello readers,

It has been awhile since another blog has been written. Due to raising two kids and work plus this, I am still juggling it all so hopefully there will be more quality blogs along the way.

Prior to the Essential Baby and Toddler show expo this year I always wanted to know what buyers are looking for when buying a product. So we put a question up to get entrants to our prize to answer” “what are the factors when buying baby clothing?”

Thank you to all our participants, we have a winner! And that winner is QUALITY.


So if it is quality of the product that you are looking for, what is quality? How are we at Smiley Organics providing your baby and kids clothing that are of quality?

Once you buy a product from Smiley Organics, the most obvious thing you are buying, is buying an organically made product. As per our name, we hope that when you buy an organic product from us, we hope that this product will bring smiles to you and your loved ones!

How is buying an organic product an attribute to quality? We look at 3 factors that make an organic product stand out from the non-organics.



Quality No.1 – No Chemicals, No Toxins, Pesticide Free!

When we talk about organic clothing, the first thing that comes to mind is the natural cotton. Not processed, and toxins/chemicals/pesticides free. Just like buying organic fruit and vegetables. There are no chemicals and pesticides so you feel safe and guaranteed healthier when you eat it.

Now with clothing you would say I’m only putting it on my body, surely non-organic can’t harm me? I’m not putting it in my body?

Unfortunately, many of these chemicals, pesticides and toxins that are sprayed onto the cotton, will actually stay on the cotton. So when you wear it, you are actually putting these chemicals and toxins on your body. But you say it’s on the outside, how can that affect me?

The skin is the largest organ in the body. By wearing clothing that still has these chemicals and toxin residues, the skin will absorb these chemicals and toxins and then gets processed by the liver. Although these chemicals and toxins will not kill you instantly, they may cause harm in the long run.

From Choice, Australia’s leading consumer advocacy group, there is an article on chemicals in clothing. Their examples of chemicals in non-organic cotton clothing are:

  • Chromium VI – used on leather and new wool and can cause or exacerbate contact dermatitis
  • DMF – used to prevent mould and moisture in leather goods and may cause extensive, pronounced eczema that is difficult to treat
  • phthalates – used in PVC for shoes and rainwear and suspected of being carcinogenic and may disturb the hormone system
  • alkphenols – used for textile and leather production and are strong disruptors of the human endocrine system and environmentally toxic
  • dispersion dyes – can cause allergy and rashes.

Other chemicals of concern include:

  • azo dyes, often used in the colouring process for textiles and leather products. Recently it has been recognised that some azo colouring agents may form amines (breakdown products) that may have carcinogenic and mutagenic (changing genetic material) properties. These are on the EU REACH restricted list.
  • chlorinated phenols (PCP, TeCP, TriCP) used in the processing of textiles. Contact with PCP (particularly in the form of vapour) can irritate the skin, eyes and mouth. Long-term exposure to low levels can cause damage to the liver, kidneys, blood and nervous system. Exposure to PCP is also associated with carcinogenic, renal and neurological effects.
  • formaldehyde – used to “finish” fabric. Exposure to low levels irritates the eyes, nose, throat and can cause allergies affecting the skin and lungs. Higher exposure can cause throat spasms and build-up of fluid in the lungs, leading to death. Contact can also cause severe eye and skin burns with permanent damage. It is classified as a potential carcinogen.

Now the word carcinogenic means a substance capable of causing cancer in living tissue. So in summary, non-organic clothing can be quite harmful in the long run. Although on the clothing that you buy does not say how the cotton was made, when it comes to non-organic cotton, you can expect to have quite dangerous chemicals, pesticides and toxins in it.

It is estimated that 3,000,000 people suffer the effects of pesticides poisoning each year and 20,000 of them die as a result.

So with organic cotton, it is the opposite of non-organic. Naturally grown and no harmful chemicals involved. This means when you wear the clothes that are made of organic cotton, the skin will less likely to trigger an allergic reaction and absorb other dangerous chemicals into the body.

So this is the first quality. Quality product that protects your skin and your health.


Quality No.2 – Softness and Comfort

The second quality is the softness and comfort of organic cotton. Ever touched a piece of clothing made from organic cotton and another piece that isn’t? It is amazing. It is like one of those toilet tissue ads with the dog loving the softness of the tissue so much that it’s so comfortable!

And this is absolutely true! For example, buy one of our Frugi products and compare that to a piece of non-organic clothing. The feeling of a Frugi product is so soft compared to one that is not. If you buy a really really cheap shirt from say K-mart – because they have the most competitive prices, the fabric on that shirt is so thin and harsh, when you wear it, it doesn’t feel as comfortable.


Quality No.3 – Strength and Durability

The final quality is its strength and durability. As Mariusz Stochaj from Continental Clothing puts it “…when compared like-for-like, organic fibres consistently produce better quality yarns than conventional cotton.” Because of the chemicals used in the farming and processing of conventional cotton (non-organic), the cotton is not as strong and is less durable.

My son has been wearing Frugi for years. After washing his clothes time and time again, the clothing stays the same. Super soft and no wear and tear. Whereas some of his other clothes which are non-organic, has strings that are dangling from the shirt, or holes, or tears. You can say that it could be my son being rough with the shirt and that he could’ve made the hole or tear, but you just don’t see that happening with his Frugi clothes.

I hope this would give you a brief insight on organic clothing. That is a goal from us at Smiley Organics. To provide you with quality clothing that makes you and your loved ones smile.


Written by Vincent @Smiley Organics

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